All creatives struggle with the same issues.
Sometimes we lack focus.
Sometimes we’re just not being creative enough.
As a graphic designer myself and a creative agency owner, I learned a few tricks that helped me overcome all my struggles and build a successful career. Here are those tricks:
There are moments when thousands of ideas keep popping up. There are also moments when you are spreaded so thin on multiple projects that your creativity suffers, and you aren’t able to show your true capabilities. In those moments, find a method that can help you focus. What always works for me is focusing on small details first then moving onto the bigger ones.
Make sure that the goal of each project is clear to you.
For each project, you need to have some kind of a vision for your work and how your work complements the goal. If you are not sure about a project’s goals, ask your team members, team leaders to explain them to you further. There’s no shame in trying to understand your clients and their needs better.
Make sure you know the audience you are building the product for.
Each project has a different audience. To give your creative best, you need to know the ins and outs of people who are specifically interested in the product you create. You don’t have to interact or communicate with them. Still, you need to know at least basic information about them – who they are, what their habits and needs are, why they would buy the product you are creating, etc.
Develop your creative process.
When you are creating work for clients, each creative has a specific way they do so. For example, some of our team members take 10-minute breaks every 2 hours because it makes them more productive. That’s their work style. Don’t be afraid to develop your own creative process and work style.